The William F. Miller & Associates bi-annual Gypsy Jamboree rolled into the Charleston area last week and BoatLIFE® was represented not only with our high-quality boat repair, boat maintenance, boat cleaning, and boat restoration products, but also with an in-person cameo by our own Marketing Director, Maike Kowal. Read on to find out how it all went!
BoatLIFE Represented at the Bi-Annual Gypsy Jamboree
The William F. Miller Gypsy Jamboree made 11 stops in South Carolina this year, six of which were in the Charleston area. Marketing Director Maike Kowal joined at Key West Boats in Ridgeville and Pioneer Boats in Walterboro.
About the Gypsy Jamboree
A highly valuable sales and marketing tool, the annual Gypsy Jamboree covers all William F. Miller & Associates sales territory and all of its participating clients. The last iteration of the Gypsy Jamboree covered 16 states, making 107 stops over a 22-week period.
During the tour, invitations are extended to all the Miller group’s clients and their personnel to come aboard and view the latest technologies and products available to the marine industry in one convenient “show room” space, being the trailer of a semi-truck. Product demonstrations, models, and new-to-market concepts are all on display at various client booths throughout the truck for viewers to test, sample, and discuss. BoatLIFE has prominently been represented for many years. Each year, Maike joins as many stops along the route as she can, with this year’s Jamboree being no exception.
About Life Industries Corporation
Founded by Mr. Edwin Kehrt on Long Island, New York in 1959, Life Industries Corporation formulates, compounds, labels, packages, and ships various chemical compounds. Parent company to BoatLIFE, RVbyLIFE, and AeroLIFE Industries, the organization relocated to its present home in North Charleston, South Carolina in 1995. Grace L. Schmidt, Mr. Kehrt’s daughter, has been president since 1987. This year marks the company’s 66th anniversary.
